“We started researching/using check-in type location services (Foursquare) in late 2009, early 2010. We haven’t used it a lot because most of our clients aren’t a great fit for this service. When Facebook Places started, that was a bit more interesting because Facebook was already such a large network (especially for a lot of our healthcare and technology clients).  Most of our clients aren’t consumer/retail businesses, and there isn’t a lot of opportunity for location-based tools, unless you have “specials” to offer. For us, it was worth creating the profiles/locations for some clients, but only because it tied in with link building and local SEO efforts.” Rebecca Roebuck, Webbed Marketing