document.write('\x3cmeta http-equiv=\x22x-dns-prefetch-control\x22 content=\x22off\x22/\x3e\x3col class=\x22tumblr_posts\x22\x3e\x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eWebbed Marketing Recognized at 2011 Ohio Interactive Awards\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3e\x3cp class=\x22MsoNormal\x22\x3e\x3cstrong\x3e\x3cspan\x3eWebbed Marketing Recognized For Digital, Interactive Talent at Ohio Interactive Awards\x3c/span\x3e\x3c/strong\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cstrong\x3e\x3cspan\x3eReceives Award for Best Use of Twitter\x3c/span\x3e\x3c/strong\x3e\x3cspan\x3e\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cem\x3e\x3cspan\x3eCentral Ohio online marketing agency recognized at the 2011 Ohio Interactive Awards for Best Use of Twitter.\x3c/span\x3e\x3c/em\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eWebbed Marketing, a leading \x3ca href=\x22http://www.webbedmarketing.com/\x22\x3eInternet marketing\x3c/a\x3e agency in Columbus, Ohio, was recognized as one of the state\u2019s top digital and interactive talents at the 2011 Ohio Interactive Awards.\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eWebbed Marketing\u2019s \x3ca href=\x22http://www.webbedmarketing.com/socialmedia.html\x22\x3esocial media\x3c/a\x3e team earned the award for Best Use of Twitter. \x3cspan\x3e\u00a0\x3c/span\x3eBill Balderaz, Webbed Marketing\u2019s founder and CEO, was also a presenter at the recognition ceremony, which was held at the Ohio Union at the Ohio State University, in Columbus. \x3cspan\x3e\u00a0\x3c/span\x3e\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eA total of 15 awards were presented in the following categories: Advertising, Sectors/Industry, Social Web, Best Integrated Campaign, Best Use of New Technology, and Interactive Agency of the Year. Winners were chosen by a panel of marketing industry leaders who work with and represent some of the world\u2019s most recognizable brands and Fortune 500 companies. Entries were judged on \x3c/span\x3ea 5-point scale in four areas: Challenges, Strategy, Objectives, and Results.\x3cspan\x3e\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eWebbed Marketing earned the award for Best Use of Twitter for their campaign with the City of Columbus.\x3cspan\x3e\u00a0 \x3c/span\x3eWebbed Marketing assisted the City of Columbus with the promotion and coverage of the 2011 State of the City Address. This was the first time the City used social media to promote an event or speech. Leading up to the event, Webbed Marketing used Twitter to promote attendance and raise awareness of the event, and encouraged those who could not attend to follow Twitter and the hashtag #SOTCbus for live updates throughout the address. In the days leading up to the address, Webbed Marketing asked the general public to submit their questions for Mayor Coleman via Twitter and Facebook, and the top three would be answered on these outlets following the event. \x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eAdditionally, the campaign reached out to local bloggers who regularly covered key issues that would be mentioned in the Mayor\u2019s address, such as downtown development and the environment. In total, more than 50 people tweeted live from the State of the City Address using the #SOTCbus hashtag. \x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoPlainText\x22\x3e\x3cspan\x3eWebbed Marketing also sat in the press room with Mayor Coleman after the event to answer questions that came in on social networks, and the answers were tweeted the following day.\x3cspan\x3e\u00a0 \x3c/span\x3eMayor Coleman appreciated that social media channels are just as important as the mainstream media outlets, and he was enthusiastic to participate in the Q\x26amp;A.\x3cspan\x3e\u00a0 \x3c/span\x3e\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\x3cbr/\x3e And by answering the general public\u2019s questions for Mayor Coleman on Twitter the days following the event, Webbed Marketing was able to keep the buzz around the State of the City Address going long after the speech was over. \x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u201cOhio is home to some of the best and brightest digital and interactive professionals in the world, who do incredible work for both major and emerging brands,\u201d said Bryan Huber, a founding member of the awards program. \u201cThe Ohio Interactive Awards were created to showcase and recognize that tremendous talent.\u201d\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eSponsors of the 2011 Ohio Interactive Awards include Website sponsor, Sync Creative; Promotional sponsor, Kessel Communications; and Event sponsors, Columbus Interactive, Dynamit, Ozone Studios, Talktainment Radio, Webbed Marketing, Exact Target and Resource Interactive. Founding sponsors of the awards are TeamBuilder Search, Bryan and Leigh Huber, and 247 INTERACTIVE.\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cstrong\x3e\x3cspan\x3eAbout the Ohio Interactive Awards\x3c/span\x3e\x3c/strong\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eCreated in 2009, the Ohio Interactive Awards celebrate and recognize Ohio\u2019s creative talent and the exceptional work produced by the interactive marketing community.\x3cspan\x3e\u00a0 \x3c/span\x3eFor more information on the awards, visit \x3ca href=\x22http://ohiointeractiveawards.com/\x22\x3e\x3cspan\x3e\x3ca href=\x22http://ohiointeractiveawards.com\x22\x3ehttp://ohiointeractiveawards.com\x3c/a\x3e\x3c/span\x3e\x3c/a\x3e.\x3cspan\x3e\u00a0 \x3c/span\x3e\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3e\u00a0\x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cstrong\x3eAbout Webbed Marketing\x3c/strong\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cspan\x3eWebbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit \x3ca href=\x22http://www.webbedmarketing.com/\x22\x3e\x3cspan\x3e\x3ca href=\x22http://www.webbedmarketing.com\x22\x3ewww.webbedmarketing.com\x3c/a\x3e\x3c/span\x3e\x3c/a\x3e for more information. \x3c/span\x3e\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\x3cstrong\x3e\u00a0\x3c/strong\x3e\x3c/p\x3e\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://brandmakernews.com/personal-brand/5395/20-winning-tips-from-networking-pros.html\x22 class=\x22tumblr_link\x22 \x3e20 Winning Tips From Networking Pros  \x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3e\x3cstrong\x3eLook for two types of people\x3c/strong\x3e, those everyone is talking to, and those no one is talking to. The one everyone is talking to is likely to be outgoing, social and well connected. When you strike up a conversation, look for common connections. The person by themselves presents a great opportunity too. First, he or she probably feels awkward alone and would welcome the conversation. Also, people feel more comfortable approaching groups than individuals. -Bill Balderaz,\u00a0\x3ca target=\x22_blank\x22 href=\x22http://www.webbedmarketing.com/\x22\x3eWebbed Marketing\x3c/a\x3e\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://hearpreneur.com/ask/2011/04/19/entrepreneurs-what-are-the-best-free-resources-around/\x22 class=\x22tumblr_link\x22 \x3eEntrepreneurs! What Are The Best Free Resources Around?\x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3e\x0a\x3cp\x3eIt can be difficult for entrepreneurs to find resources that really are \u201cfree\u201d these days.\x3c/p\x3e\x0a\x3cp\x3eSpeakersite.com for speaking engagements to promote your business\x3c/p\x3e\x0a\x3cp\x3eSocial media sites to promote your business, gather customer feedback and connect with customers. And also to connect with other entrepreneurs.\x3c/p\x3e\x0a\x3cp\x3eLocal SBA office (small business association)\x3c/p\x3e\x0a\x3cp\x3eThanks to Amy Marshall!\x3cbr/\x3e\x3ca href=\x22http://www.webbedmarketing.com/\x22\x3e\x3ca href=\x22http://www.webbedmarketing.com/\x22\x3ehttp://www.webbedmarketing.com/\x3c/a\x3e\x3c/a\x3e\x3c/p\x3e\x0a\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://www.vocus.com/invocus/media-blog/reporters-and-pr-pros-divided-on-journalists-on-facebook-initiative/\x22 class=\x22tumblr_link\x22 \x3eReporters and PR pros divided on \x26lsquo;Journalists on Facebook\x26rsquo; initiative\x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3eCourtney Cooper, a PR specialist for Columbus, Ohio-based Webbed Marketing, expressed a similar sentiment, noting she wouldn\u2019t be comfortable communicating with a journalist for a client via Facebook. \u201cLinkedIn, yes. Twitter, yes. It\u2019s something about Facebook that, for me, seems more personal and less professional.\u201d\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://www.themetropreneur.com/columbus/webbed-marketing-founder-helps-save-money/\x22 class=\x22tumblr_link\x22 \x3eWebbed Marketing Founder Helps You Save Money\x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3e\x0a\x3cp\x3eWe want to help you save money. Really, it\u2019s that simple. Who couldn\u2019t use a few extra dollars in their pocket, especially in this economy?\x3c/p\x3e\x0a\x3cp\x3eSo we\u2019ve enlisted the help of several small business owners who know a thing or two about cutting costs and increasing profits. (You can thank us later.)\u00a0This round of advice comes from Bill Balderaz, founder of\u00a0\x3ca href=\x22http://webbedmarketing.com/\x22\x3eWebbed Marketing\x3c/a\x3e\u00a0in Columbus.\x3c/p\x3e\x0a\x0a\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://www.columbusceo.com/features/article_ac8c426a-3ec2-11e0-be30-00127992bc8b.html?mode=story\x22 class=\x22tumblr_link\x22 \x3eKill or Cure? \x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3eMany provisions of the massive Affordable Care Act won\u2019t take effect until 2014, but business owners and health-care experts are already apprehensive.\x3c/p\x3e\x0a\x3cp\x3eArticle features Webbed Marketing partners Bill Balderaz and Amy Marshall.\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://blog.drshannonreece.com/2011/03/28/how-41-business-owners-define-success/\x22 class=\x22tumblr_link\x22 \x3eHow 41 Business Owners Define Success\x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e10. 3 Things Ultimately Measure The Success Of A Business\x3c/p\x3e\x0a\x3cp\x3eNo matter how you look at it, a business can\u2019t be successful without financial stability. Financial stability allows a business to attract and retain the best employees. While the best employees care about more than money, you need to provide great benefits, training and compensation to have the best team.\x3c/p\x3e\x0a\x3cp\x3eThe next step is to offer great products or services. When a great team is armed with the right tools, you can do this. Our \u201csmell test\u201d for services is simple and consists of two parts: 1) Can we be the best in this category? 2) Is there a high demand? If so, we pursue.\x3c/p\x3e\x0a\x3cp\x3eThen, we look to have the best clients. What makes a great client? Someone who is as dedicated to the success of a program as we are. Someone who puts the people and budget into a program to make sure it works.\x3c/p\x3e\x0a\x3cp class=\x22attribute\x22\x3eThanks to Bill Balderaz of\u00a0\x3ca href=\x22http://webbedmarketing.com/\x22\x3eWebbed Marketing\x3c/a\x3e.\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://blog.drshannonreece.com/2011/03/21/does-social-media-pay-32-perspectives-on-roi/\x22 class=\x22tumblr_link\x22 \x3eDoes Social Media Pay? 32 Perspectives on ROI \x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3e\x0a\x3cp\x3eThe updates, teasers and reminders Webbed Marketing posts on our social networks about our monthly webinars/events really pays off for us. Using social media to update our audience, and interact, increases registration for our events and webinars. This, in turn, helps position Webbed Marketing as a thought leader in the industry. This reputation allows us to maintain clients we\u2019ve had for years, and gain new business on a regular basis.\x3c/p\x3e\x0a\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_link_post\x22\x3e\x0a                \x3ca href=\x22http://blog.gigcoin.com/location-based-services-factors-and-considerations-for-b2c-and-b2b-marketers/\x22 class=\x22tumblr_link\x22 \x3eLocation-Based Services: Factors and Considerations for B2C and B2B Marketers \x3c/a\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_description\x22\x3e\x0a                        \x3cp\x3e\x3cspan\x3e\u201cWe started researching/using check-in type location services (Foursquare) in late 2009, early 2010.\u00a0\x3cstrong\x3eWe haven\u2019t used it a lot because most of our clients aren\u2019t a great fit for this service.\u00a0\x3c/strong\x3eWhen Facebook Places started, that was a bit more interesting because Facebook was already such a large network (especially for a lot of our healthcare and technology clients).\u00a0 Most of our clients aren\u2019t consumer/retail businesses, and there isn\u2019t a lot of opportunity for location-based tools, unless you have \u201cspecials\u201d to offer. For us, it was worth creating the profiles/locations for some clients, but only because it tied in with link building and local SEO efforts.\u201d\u00a0\x3cstrong\x3eRebecca Roebuck\x3c/strong\x3e,\u00a0\x3ca target=\x22_blank\x22 href=\x22http://www.webbedmarketing.com/\x22\x3eWebbed Marketing\x3c/a\x3e\x3c/span\x3e\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eFacebook Ads: What You Need to Know to Create a Successful Campaign\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eOur own Karen Schneider was recently featured in an \x3ca href=\x22http://blog.gigcoin.com/facebook-ads-what-you-need-to-know-to-create-a-successful-campaign/\x22\x3earticle\x3c/a\x3e about how to get the most out of Facebook ads.\u00a0 Karen talked about how Facebook ads helped Webbed Marketing grow \x3ca href=\x22http://www.facebook.com/TheOliveOrchard\x22\x3eThe Olive Orchard\x3c/a\x3e Facebook page.\u00a0 \x26#8220;During the four months they ran, visitors who clicked on the ads  that directed them to the website converted at 1.15%, while those who  came from the Facebook page converted at 3.29%. During this time period,  the Facebook page received 768 new \x26#8216;likes.\x26#8217;\x26#8221;\x3c/p\x3e\x0a\x3cp\x3eRead more about The Olive Orchard campaign and other tips for a successful Facebook ad campaign \x3ca href=\x22http://blog.gigcoin.com/facebook-ads-what-you-need-to-know-to-create-a-successful-campaign/\x22\x3ehere\x3c/a\x3e.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a\x3c/ol\x3e');